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10 Most Profitable Hotel Marketing Tasks to Outsource
09/09/2009
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12:21:44 PM
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Some hotel marketing functions are best kept in-house. For others, it’s more profitable to outsource them to an outside partner. Here are ten of the most profitable hotel internet marketing tasks to outsource and why.
Will we ever see one-stop shopping for travel?
08/17/2009
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9:00:09 AM
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The prospect for one-stop shopping for travel, à la Amazon, doesn’t seem so far-fetched. As sites upgrade their offerings with more content, more transparency and more alternative channels, it's easier for people to search and book travel.
Weighing-in On Hotel's Use of The TripAdvisor Tools - By Neil Salerno
07/30/2009
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9:59:33 PM
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Recently, I read an article discouraging hoteliers from posting a website link to TripAdvisor or posting TripAdvisor reviews via the TripAdvisor widget on their website. In my opinion, making broad statements like this, is absolutely absurd and demonstrates a lack of understanding how and why people choose a hotel online.
Beating Negative Hotel Reviews: An Action Plan for Proactive Reputation Management
06/24/2009
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11:01:02 AM
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A negative online reputation can severely limit a hotel’s ability to succeed today. With more and more people using the internet to make their travel plans, reviews by other travelers are playing an increasingly large role.
Looking Ahead:Investment opportunities in the Chinese travel market
06/25/2009
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11:15:50 AM
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“If you look at its overall development, the Chinese travel market is still growing quite strongly despite the economic downturn,” said William Bao Bean, partner at Softbank India and China Holdings, speaking recently at the China Travel Innovation Summit in Beijing.
Grappling with China’s Social Media Puzzle
06/09/2009
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1:10:43 PM
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With China's leisure travel market growing at the same time as its online usership grows, it's no surprise that a number of players are looking to capture the attention of travel consumers through social media.
Travel Industry and the Social Media Puzzle
06/02/2009
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3:54:24 PM
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With China's leisure travel market growing at the same time as its online usership grows, it's no surprise that a number of players are looking to capture the attention of travel consumers through social media.
China Travel 2.0 - Travel Editor's Tour to Highlight the Significant Role of Social Media in Travel
04/28/2009
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9:42:17 PM
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28.04.2009 - After several months of preparation, research, discussions and late night twitter sessions, Winser Zhao & Peter Davison announce the China Travel 2.0 editor tour.
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